7 Tips Selling With Power and Confidence
As business owners, we get into business with the best of intentions because of a passion for what we love to do. Then we are faced with the facts that sales skills are an essential part of doing business and a critical part to staying in business. Selling with anxiety, uncertainty and fear will sabotage their efforts and keep attorneys from reaching their business goals.
Many attorneys are not skilled at selling and often fear it because of the negative experiences and impressions they have in their own lives. When you ask someone what selling means, you often hear words like sleazy, manipulative and cutthroat. Sounds like fun does it? The truth is selling can be fun but you need to make sure you are selling from a genuine place of wanting to serve your clients versus from a place that is self-serving.
Here are 7 tips on how to sell and do it well.
Tip 1 : Remember why you went into business and the original passion you felt when you came up with the idea. There was an underserved need in your market that you felt passionately about serving. Keep this close to your heart and in your mind.
Tip 2: Be clear on who your ideal client is. The type of individual you want to attract into your business that you know you can help and you really want to work with. These are the people you resonate with and can easily connect to.
Tip 3: Take time to build a rela
tionship with your clients and prospects. People think with logic but act with emotion so if you allow the relationship to grow and make an emotional connection, the sales will eventually come.
Tip 4: Ask lots of questions and give your prospect an opportunity to speak. In order to find out precisely how you can serve and what your clients needs are, you need to ask questions to actually uncover an area where you can offer assistance and make sure you listen, listen, listen.
Tip 5: Come from a true place of serving your ideal market and look for solutions that you offer that help your ideal client and get them quicker to their goals. Be genuine and be authentic and rather than look for how you can close a sale, really focus on them and how you can make them better.
Tip 6: Lead with your gifts. Offer your expertise and your knowledge willingly and for free. This will attract people who are interested in learning more information about you and provide you with an opportunity to demonstrate your skills.
Tip 7: Don’t push the close. If you make an offer of your services to a potential client, do not chase them for a decision. If they want to work with you they will let you know and remember to continue to treat them in the same manner if they hire you or not.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Need a “911” Coaching Strategy Call? If you are struggling with closing business and/or keep running into the same business obstacles and issues, let’s chat.
This 911 attorney coaching call is not a free coaching call. That would be irresponsible of me to offer you, as change doesn’t happen overnight, and certainly can’t happen on one phone call. Purely a chance for us to get to know each other, see where you are in your business, and see if it makes sense to work together. I want to serve you deeply, and in order to do that, we need to have a frank conversation about your practice first.