Seal More Deals With Social Media
Smart and savvy attorneys are using social media strategically to build deeper relationships with prospects and referral partners. They also use it and to find new prospects earlier in their buying process. When implemented correctly, you can seal more deals with social media. It can be one of the best tools to use to connect with and qualify new leads.
Unfortunately, many attorneys struggle with converting interested leads or website visitors into paying clients. They believe that becoming a social media expert is going to turn them into a sales closing rock star. Not true.
All the social media in the world will not yield bottom-line results if you lack the skills that generate sales. Great social media sales skills turn website visitors into paying clients. When the critical skill of selling is left out of the social media equation, practices fail miserably.
Social media opens the door and great sales skills close the sale! Here are some tips to get you started.
Tip #1: For every minute you’re spending learning the tools of social media, spend a corresponding minute learning how to effectively sell to today’s smart, savvy and internet empowered consumer. What used to work, no longer does.
Don’t believe that increasing your presence in social media is enough to seal the deal. Don’t think that casting a wide social media will be the magic bullet to grow a business and increase revenue. Social media is just one part of a comprehensive sales strategy. Social media will enhance a great business strategy, but if your sales approach is stale and ineffective it will be dollars wasted.
With today’s social media explosion consumers are performing a higher percentage of research than ever before. With the abundance of resources available online, buyers start the sales process without you and go much further down the path to purchase before they choose to engage you. Research says as much as 60-70% of consumer decision making is done without contacting you or your company.
Tip #2: Don’t wait around for clients to complete the last 30% of the sales cycle with a competitor. Jump in and start contributing to social media and using the most up-to-date sales approach available to maximize your sales efforts.
Many attorneys are now acknowledging the gaping hole in their social media efforts. Website traffic is up, the phone is ringing, and people are raising their hand to buy. But sales are not increasing. Social media combined with updated social media sales skills work together, not independently.
The good news is that their social media efforts are reaching potential clients. The bad news is their old ways of selling to those clients are no longer working and yielding dreadful results.
Ask yourself this? If technology has changed and the client has changed and how they buy, shop and do business has changed, doesn’t it make sense to modify the way you engage and sell to them?
It’s not uncommon for attorneys to invest or waste a lot of money on social media and not one penny on what the bottom line needs. Sales skills! They put the cart before the horse. They fool themselves into believing that they don’t need to know how to improve their selling approach.
As an attorney coach, I show you how to combine the engine of social media and the power of updated sales skills to transform your bottom line.
You can no longer sell the “old” way to today’s “new” internet empowered consumer. It’s time to move beyond the outdated and tired sales techniques and successfully adopt a social selling solution that increases customer retention, referrals, and revenues.
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Need a “911” Coaching Strategy Call? If you are struggling with closing business and keep running into the same business obstacles and issues, let’s chat.
This 911 attorney coaching call is not a free coaching call. That would be irresponsible of me to offer you, as change doesn’t happen overnight, and certainly can’t happen on one phone call. Purely a chance for us to get to know each other, see where you are in your business, and see if it makes sense to work together. I want to serve you. To do that, we need to have a frank conversation about your practice first.