Lead Conversion Mistakes That Attorneys Make – Update Now!
A roadmap to success!
Not using a lead conversion process is a mistake many attorneys make. Smart and savvy attorneys have a process for generating a steady stream of good leads from multiple sources and possess the ability to seal more deals with ease. They’re disciplined and consistent in their efforts. Those efforts yield big results. Does your process need a tune-up or a complete overhaul?
There are many moving parts to the lead generation and lead conversion process: creating rapport, building trust, asking impactful questions, discussing fees, handling objections, gaining commitment, all the way to asking for the business and sealing the deal. To be successful in converting prospects into clients you should be able to move through each step with precision; any diversion from the process will result in a lost sale.
When attorneys use a process, they have more success with their sales performance, generate higher revenue and have a smoother conversion experience.
When attorneys refuse to use a process, wing it or negate the power of the process, they wind up producing dismal results and severely decreasing their earning potential. It’s a tool that no law practice should operate without.
Not using a defined and repeatable process or using the “winging it” process is a flawed practice strategy that has become all too common these days. But the winging it and flying by the seat-of-the-pants attorney will never come close to the income of the systematic attorney.
Some practices I work with tell me they are using a conversion process but that it’s just no longer working. I explain to them, and firmly believe, that if they have a flawed or outdated process, then forcing attorneys to use it is counterproductive – fix the process first, then teach attorneys how they can be more productive and efficient using one.
If you’re not closing business or not sure why you’re losing clients, then that’s a big clue that you need a conversion process tune-up or overhaul. (and an attorney coach) Those who don’t use a process or who don’t make their process integral to their operation will fail miserably in the area of sales success.
Some attorneys believe that a process isn’t necessary and declare they don’t work. Probably the same people that proclaim diets don’t work. It’s not the diet; it’s the dieter. It’s not the sales process; it’s the attorney.
Everything is business has changed. The faster things are changing–competition, market conditions, the way customers buy, the services and solutions offered, the more you have to update your process. There is just no good excuse for not using a current sales process. A great process is a road map to success. It may be time for a tune-up or complete overhaul.
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Need a “911” Strategy Session? If you are struggling with closing business and keep running into the same business obstacles and issues, let’s chat.
This 911 attorney coaching call is not a free coaching call. That would be irresponsible of me to offer you, as change doesn’t happen overnight, and certainly, can’t happen on one phone call. Purely a chance for us to get to know each other, see where you are in your business, and see if it makes sense to work together. I want to serve you and to do that, we need to have a frank conversation about your practice first.